Portugal: Your Next Big Destination
Portugal has established itself as one of the most dynamic and attractive tourist destinations in Europe. Discover the potential and opportunities our country offers for your travel agencies and corporate events.
Tourism Highlights
- Tourism Revenue in 2024: €27.7B (+8.8% vs. 2023)
- Total Guests in 2024: 31.6M
- International Guests in 2024: 19.4M (+6.3% vs. 2023)
- Total Overnight Stays in 2024: 80.3M
- Overnight Stays by Foreigners: 56.4M
- Tourism Contribution to GDP (2023): 19.6%
- Projected Tourism GDP Contribution by 2034: 22.4%
- Jobs Supported by Tourism (2023): 1.11M
- Projected Tourism Jobs by 2034: 1.4M
Business & Investment
- Foreign Direct Investment in 2024: €13.2B (+19%)
- Favourable Political and Economic Environment: Stability
- Best MICE Destination in Europe (2023 & 2024): Lisbon
- MICE Revenue Growth (2023 vs. 2019): +37%
Top International Markets
- 🇺🇸 USA: +13.9% Revenue
- 🇬🇧 United Kingdom: 2.5M Guests
- 🇪🇸 Spain: 2.4M Guests
- 🇩🇪 Germany: 1.7M Guests
- 🇨🇦 Canada: +17.1% Guests
- 🇫🇷 France: 1.6M Guests
- 🇳🇱 Netherlands: +13.5% Revenue
Emerging & Strategic Markets
- 🇦🇪 United Arab Emirates
- 🇯🇵 Japan
- 🇨🇳 China
- 🇿🇦 South Africa
- 🇲🇿 Mozambique
- 🇦🇴 Angola
- 🇮🇱 Israel
📩 Want to discover Portugal’s full potential for tourism and corporate events? Contact us to explore tailored opportunities for your agency or business.