EXECUTIVE SUMMARY
Portugal is looking to the future with a bold and visionary strategy, designed to position the country among the world's most competitive and sustainable tourism destinations. The new Tourism Strategy 2035, as outlined by the OECD, focuses on creating shared value for both visitors and local communities, with a strong emphasis on cultural heritage, gastronomy, and nature. This forward-thinking approach is complemented by significant investments in infrastructure, ensuring seamless and enjoyable travel for all.
THE NEW OPPORTUNITY
This strategic vision is excellent news for travel agents and their clients. It means that Portugal is not resting on its laurels but is actively investing in a better, more responsible travel experience. The focus on sustainability and authentic experiences aligns perfectly with the values of today's luxury traveler, who seeks meaningful connections and positive impact. Furthermore, the commitment to enhancing infrastructure, including the continued expansion of airport capacity and the modernization of rail links, makes traveling within Portugal smoother and more efficient than ever. For your clients, this translates into a destination that is not only beautiful but also forward-thinking and responsible. They can explore pristine natural landscapes, savor world-class gastronomy, and immerse themselves in rich cultural traditions, all while knowing they are contributing to a sustainable future. Portugal is a destination that cares about its future, and we are proud to be part of that journey, offering you and your clients access to the very best of this exciting evolution.